Post by mnnuman27 on Dec 5, 2023 5:35:11 GMT
As mentioned above, Both marketers and agencies place importance on data as number 1 because we all have it. The database is already stored. But it has not yet been put to maximum use. It's like we have ingredients for making good food but we don't know how to use them, so this is a great opportunity. where you will bring that information Mix it up in your marketing to give your team an edge over other competitors. To win the hearts of customers and be able to answer their needs more than others can. By doing marketing in a personalized way with data, which may start with using 2-3 actual customer behavior data to support marketing planning, such as purchasing decision behavior data.
Interacting with brands Demographic information To be included in the marketing Phone Number List plan. 6 examples of businesses that use data to drive marketing 1. Spotify music streaming service A famous name that many people download on their mobile phones. Ginny is one person who likes to use Spotify to listen to music and podcasts. Spotify has marketing that tracks user behavior. To present the right music playlist for each customer and user in particular. There isn't just one playlist. provided that the playlist is created for us only. which answers the needs of many music lovers And Ginny personally liked it very much. Because we don't like to listen to only new and updated songs. or like a variety of music pictures It makes us listen to songs in that playlist for a longer time without having to press to change songs.
Picture from: Spotify 2. Starbucks Not only the fragrant smell of coffee That's not all that many people think about, but Starbucks also has a lot of data that they can use in a number of ways. To improve the experience of customers and their businesses. With data on over 90 million transactions per week across 25,000 merchants worldwide. By customers who are members and use the application It has collected the coffee purchasing behavior of customers. From your favorite drink Drinking time So even if this customer goes to buy coffee at a branch they've never been to before, that Starbucks still knows the customer's information very well. and can recommend appropriate new menus and detailed to the point of recommending that menu It will change according to the factors that are most appropriate at that time or the weather, weekdays, holidays, where you are, and Starbucks has made it clear to us. It's about using data to create new experiences and deliver them to customers in an interesting way.
Interacting with brands Demographic information To be included in the marketing Phone Number List plan. 6 examples of businesses that use data to drive marketing 1. Spotify music streaming service A famous name that many people download on their mobile phones. Ginny is one person who likes to use Spotify to listen to music and podcasts. Spotify has marketing that tracks user behavior. To present the right music playlist for each customer and user in particular. There isn't just one playlist. provided that the playlist is created for us only. which answers the needs of many music lovers And Ginny personally liked it very much. Because we don't like to listen to only new and updated songs. or like a variety of music pictures It makes us listen to songs in that playlist for a longer time without having to press to change songs.
Picture from: Spotify 2. Starbucks Not only the fragrant smell of coffee That's not all that many people think about, but Starbucks also has a lot of data that they can use in a number of ways. To improve the experience of customers and their businesses. With data on over 90 million transactions per week across 25,000 merchants worldwide. By customers who are members and use the application It has collected the coffee purchasing behavior of customers. From your favorite drink Drinking time So even if this customer goes to buy coffee at a branch they've never been to before, that Starbucks still knows the customer's information very well. and can recommend appropriate new menus and detailed to the point of recommending that menu It will change according to the factors that are most appropriate at that time or the weather, weekdays, holidays, where you are, and Starbucks has made it clear to us. It's about using data to create new experiences and deliver them to customers in an interesting way.